Get consistently better website results with SEO
The value of good Search Engine Optimization (SEO) is two-fold: First, it increases your rankings in search engine results. Second, when done right, the visitors that click through to your website from those search results should be more qualified prospects. SEO strategy looks at both internal and external factors that affect your search rankings.

Internal factors: Keyword usage and code optimization

At Armstrong|Shank, we begin the SEO process by examining your website's analytics to get a sense of what keywords are successfully driving search-based traffic to your site. Using that information, we can modify the content of your site to match what your customers are looking for. Consistent, strategic application of this process can help produce higher search rankings, more awareness and increased traffic to your site.

External factors: Inbound links and directory submissions

Two known external factors that affect your search rankings are inbound links from reputable sites, and directory submissions. Linking to reputable sites that offer relevant information to your products and services increases the value of your site in the eyes of the search engines. For example: If you sell tennis racquets and a site that offers information on how to re-string a racquet links to your site, that can improve your search rankings.

Internet directories like Yahoo organize sites by categories. This provides visitors to Internet directories links to your site, and also gives search engines who index the Internet directories an additional referral source to your website.

Webstratics' six-month SEO challenge

If you want to improve your website results, give us a call. In just six months, we can improve the performance of your site — that means more traffic, better leads and higher search rankings.

Questions about SEO? Call 316.522.3000 to talk to one of our search experts.