About Webstratics
Because "The digital shift" is underway, and marketing will never be the same
In the past, consumers have learned about companies, products and services through ads in pseudo-gathering spaces such as newspapers, magazines, radio, television, outdoor boards and more. The audience was built-in, and you could simply "push" your ad out to them, via print ads, radio spots or TV commercials. Nowadays, however, "push" media doesn't have as wide of an audience. Broadcast radio is being replaced by commercial-free subscription radio services and personal mp3 players. Broadcast television advertising is being filtered out thanks to digital video recorders such as TiVo. Even newspapers are making the transition to online editions, which reduces the exposure of print ads. Thanks to the power of the Internet and search engines, consumers are more empowered to find what they want, and ignore what they don’t. In other words, they are increasingly "pulling" the information they want to themselves, which means the content they are seeing is more targeted to their needs — and therefore more valuable. What Webstratics can do is give your website more visibility through online display ads and search engine optimization tactics, which increases the possibility that your customer will see your message at the exact moment they are searching for it. And that, my friends, is a marketer’s dream. This does not mean that traditional media advertising is obsolete. Sound marketing strategy has always utilized a mixed media approach. Web marketing just adds another invaluable tool to the mix.
Statistics on “The Digital Shift”
** Source: Local Search Usage Study, conducted by comScore
In the past, consumers have learned about companies, products and services through ads in pseudo-gathering spaces such as newspapers, magazines, radio, television, outdoor boards and more. The audience was built-in, and you could simply "push" your ad out to them, via print ads, radio spots or TV commercials. Nowadays, however, "push" media doesn't have as wide of an audience. Broadcast radio is being replaced by commercial-free subscription radio services and personal mp3 players. Broadcast television advertising is being filtered out thanks to digital video recorders such as TiVo. Even newspapers are making the transition to online editions, which reduces the exposure of print ads. Thanks to the power of the Internet and search engines, consumers are more empowered to find what they want, and ignore what they don’t. In other words, they are increasingly "pulling" the information they want to themselves, which means the content they are seeing is more targeted to their needs — and therefore more valuable. What Webstratics can do is give your website more visibility through online display ads and search engine optimization tactics, which increases the possibility that your customer will see your message at the exact moment they are searching for it. And that, my friends, is a marketer’s dream. This does not mean that traditional media advertising is obsolete. Sound marketing strategy has always utilized a mixed media approach. Web marketing just adds another invaluable tool to the mix.
Statistics on “The Digital Shift”
- Nearly half of all Internet users will make online purchases in 2008*
- Business-to-business transactions will be ten times larger by 2012, totaling 12.4 trillion worldwide*
- Users access the Internet through more than 1.5 billion devices worldwide, including PCs, mobile phones and online video game consoles*
- In 2008, search engines passed print yellow pages as the first source that Americans turn to for LOCAL business information**
** Source: Local Search Usage Study, conducted by comScore