Getting Started

Web Marketing Research: The key to a more effective website

The key to improving your website's effectiveness is to have a baseline of past performance. When paired with a list of future goals, you can begin planning a suitable strategy. Armstrong|Shank's Webstratics team offers Web Marketing Research projects that can help you decide how best search marketing can be used to improve your online results.

Armstrong|Shank's Web Marketing Research projects involve:

  • Reviewing your site traffic and other analytics
  • Performing an SEO analysis to see how conducive your site content is to search engine success
  • Analyzing current search trends for your industry
  • And assessing the competitive landscape for search marketing
Using the information gleaned in the Web Marketing Research, we create a search marketing plan. This includes:
  • An initial keyword targeting strategy
  • Recommendations to enhance the SEO value of your site
  • Defining the opportunity that search marketing offers you
  • Recommended media investment levels
If you'd like to talk to a Webstratics professional about ordering a Web Marketing Research report, or you'd like more information about your improving your website's performance, fill out the form below.
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