Web Marketing Research: The key to a more effective website
The key to improving your website's effectiveness is to have a baseline of past performance. When paired with a list of future goals, you can begin planning a suitable strategy. Armstrong|Shank's Webstratics team offers Web Marketing Research projects that can help you decide how best search marketing can be used to improve your online results.
Armstrong|Shank's Web Marketing Research projects involve:
- Reviewing your site traffic and other analytics
- Performing an SEO analysis to see how conducive your site content is to search engine success
- Analyzing current search trends for your industry
- And assessing the competitive landscape for search marketing
Using the information gleaned in the Web Marketing Research, we create a search marketing plan. This includes:
- An initial keyword targeting strategy
- Recommendations to enhance the SEO value of your site
- Defining the opportunity that search marketing offers you
- Recommended media investment levels