Spread the word with online PR
Like its counterpart in the real world, online PR is an integral part of a successful Web marketing strategy. By distributing PRs online, you can:

• Reach a larger audience of online publications and blogs
• Track the number of people that are reading and posting your press releases
• Develop targeted media lists
• Include audio and video links, which can give your PR additional impact
• Improve your website's SEO rankings due to new inbound links
• Continue to drive traffic to your site for as long as your PR remains posted

For insight on how to apply traditional PR tactics to the electronic world — and develop new strategies tailored for the online world — call Armstrong|Shank today.