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	<title>Web Marketing Insights</title>
	<link>http://www.webstratics.com/web-marketing-insights</link>
	<description>The collective thoughts from the Wichita based team at Webstratics</description>
	<lastBuildDate>Thu, 17 Mar 2011 19:46:21 +0000</lastBuildDate>
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		<title>The Key to Social Media: Strategy Before Tactics</title>
		<description><![CDATA[
This morning, I had the pleasure of discussing social media marketing strategy with members of the Wichita Area Builders Association. A major part of the discussion centered around not how to use specific tactics like Twitter, Facebook and Linked In for marketing, but rather how to develop an overall strategy based on measurable objectives to [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/social-media/the-key-to-social-media-strategy-before-tactics/</link>
			</item>
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		<title>Is Facebook Privacy an Oxymoron?</title>
		<description><![CDATA[Concerns about Facebook privacy are in the news again.  It seems that they have once again expanded the options for what parts of your Facebook account you want to expose and to whom you want them to be exposed.  For most, having options is a good think but at issue is Facebook reverting to a [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/social-media/is-facebook-privacy-an-oxymoron/</link>
			</item>
	<item>
		<title>A Week For Getting Social</title>
		<description><![CDATA[I was fortunate enough to be involved in two social media gatherings this week. First was the Wichita American Marketing Association’s “Social Anxiety: Social Media Meets Corporate Policy” seminar which dealt with the impact that social media is having on corporate culture, corporate policy and corporate law. Second, was breakfast with the editor of the [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/online-advertising/a-week-for-getting-social/</link>
			</item>
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		<title>A Dead Statistician Has Some Advice For Your Marketing</title>
		<description><![CDATA[
If you stayed awake in your college businesses classes, the name W. Edwards Deming might ring a bell. He was a genius at improving manufacturing and management processes. Consulting with Japanese and American companies throughout his career, he helped improve the quality of products, limit defects and boost profit margins. A big part of his [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/online-advertising/a-dead-statistician-has-some-advice-for-your-marketing/</link>
			</item>
	<item>
		<title>Getting personal with social media marketing</title>
		<description><![CDATA[
It is understood that social media is changing the way that people communicate, both personally and professionally. From a business standpoint, it can be very difficult to determine the appropriate way to engage in social media for marketing purposes. I am always looking for research that goes beyond the raw data of users and reach [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/online-advertising/getting-personal-with-social-media-marketing/</link>
			</item>
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		<title>Super Bowl advertising that has nothing to do with TV</title>
		<description><![CDATA[
The Super Bowl and advertising go hand and hand. For many of us (even die hard pigskin fanatics) the TV commercials that break up the onfield action are a major reason we tune in. But, there is another side of Super Bowl related advertising that illustrates the power of search engine marketing. An article in [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/search-marketing/super-bowl-advertising-that-has-nothing-to-do-with-tv/</link>
			</item>
	<item>
		<title>Social Media By The Numbers</title>
		<description><![CDATA[All of the major social media players have seen strong to explosive growth over the last 12 months.  Mainstays of the social media world, MySpace and Flickr have produced modest to flat growth.  Latecomers Facebook  and Linkedin posted strong triple digit growth over the last 12 months, with Facebook overtaking MySpace, in terms [...]]]></description>
		<link>http://www.webstratics.com/web-marketing-insights/online-advertising/social-media-by-the-numbers/</link>
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