About Webstratics: People
CEO/President
With a background of journalism, public relations and advertising work, Susan Armstrong founded her own company in 1981. For more than a quarter-of-a-century, Armstrong has combined her unique insight and business savvy to grow Armstrong|Shank into one of the most successful agencies in Wichita.
She has been recognized as a pioneer woman in business by the Wichita Business Journal. She brings her expertise to a multitude of professional boards across Kansas, and is an ongoing guest lecturer at Wichita State University, Friends University and Newman University.
Director of Webstratics
In his role of Director of Webstratics, John combines keen marketing sense with the insight of a business professional who stays immersed in the technological evolution of today’s well-connected business world.
He strives to help organizations increase results through marketing programs that balance creativity with strategy to maximize the use of their marketing dollars.
With professional experience in both the service and non-profit sectors, John DeCesaro brings an understanding of the unique marketing challenges facing today’s dynamic organizations.
Director of Interactive Brand
JD’s multi-faceted Web development expertise ensures that our strategic planning process covers every aspect of our clients’ projects. He has managed hundreds of thousands of dollars of interactive media, and has a wealth of knowledge about how to optimize each website — organically with key words, through pay-per-click programs, and through contextual marketing.
A gifted computer programmer, JD works with our designers to produce websites that look great, and perform even better than they look. He develops our analytics programs to create the information our clients need for better decision-making and Internet marketing.